EVERYBODY WANTS TO BE AN INFLUENCER — WE’LL TEACH YOU HOW.
Influence
by: Foodtography School
The first-of-it’s-kind digital course with proven growth strategies that will skyrocket your engagement and help you build a profitable online business.
The times, they are a-changin’
Just two years ago, you could post a beautiful photo on Instagram and get oodles of likes, tons of followers, and an engaged audience who interacted with every one of your posts.
Flash forward to today and you can post that exact same photo and see half the engagement you used to get. And on top of that, now you have to, like, post videos, learn TikTok, and be on social media more than ever before… all with the hopes of maybe getting the results you used to. It’s tiring, overwhelming, and frustrating.
YOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOOYOU CAN DO IT TOO
But as someone who’s capitalized on social media…
I’ve seen massive results
and I know you can, too
I can’t lie, my following has led me to partnering with some of the top food brands in the industry. It’s led to magazine features, national TV appearances, and even speaking at Harvard Business School. It’s taken me around the world. It’s led to a high 6-figure food blogging business, multiple team members, and 2.2 million followers across my social channels.
I know what it takes to build a dedicated, long-term following regardless of the platform you’re on.
And now, I’m sharing my exact influencing secrets, so you can replicate that success for yourself.
Does this sound like you?
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You can't seem to grow your followingYou feel like it's getting harder to grow on social media. The market feels saturated and you struggle to reach the people who you know are out there, but just can’t seem to find. Your growth has been all over the place and you can't seem to pinpoint why. Even the word "algorithm" makes you want to pull your hair out.
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You're struggling to make moneyYou're not sure how influencers find amazing brands to work with, and when you do reach out to a brand, you either hear crickets or get offered a “free product” or "exposure." You know there is money out there, but you don't know how to tap into it.
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You don't know where to spend your timeYou only have a certain amount of time in the day to create content, but you feel like you're being pulled in a million directions with these new platforms and features. To top it all off, the things that used to work for you don't move the needle anymore…you're exhausted and just want to throw in the towel.
I have a recipe that’ll make your influencing a heck of a lot easier (and more lucrative!).
SPOILER ALERT
Imagine just
5 weeks from now…
• You know exactly what you should be posting across multiple platforms to accelerate your engagement and growth
• You’ve incorporated video strategy while saving time in the process
• Your inbox is piling up with emails from brands wanting to get in on the action
• You feel confident in your brand
• You know how to produce engaging content people actually interact with
• And you have a handle on the seemingly ever-shifting algorithm…
Sounds dreamy, right?! Ready to find out how?
INTRODUCING
Influence
The brand new course to help you master short-form video, set yourself apart from the competition, develop content that increases your engagement, grow your following (on any platform!), and build a multi-revenue-stream business that lasts.
- 5 In-Depth Units
- TikTok & Reels Deep Dive
- Exclusive FB Community Access
- Brand new course workbook
- Lifetime Access
- Closed Captions
GET OFF THE STRUGGLE BUS
You'll learn how to:
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Grow Your AudienceGet access to my blueprint for creating content that gets you massive engagement, every time — no matter what the algorithm has to say!
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Keep Up With The Ever-Changing LandscapeI’ve developed a formula for decreasing how much time I spend creating content while also seeing more growth than ever before. I’ll teach you how to master this new strategy and see the results for yourself.
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Monetize Your Social MediaI’ll show you exactly how to find brands that have the right budget, add passive ad income to your blog, develop your own products/ services, and master affiliate marketing, so you can build a diversified and profitable biz!
The Goods
Influence Curriculum
Everything included when you join today:
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UNIT01.
Intro to Influencing as a Business
- Influence confidently — understand the context for why influencing has exploded as such a vital marketing strategy, learn my formula for thinking about content strategically, and explore the social platforms you should be on and why.
- Part 01: A Short History of Influencing
- Part 02: Influencers in the Modern Age
- Part 03: What is content, anyways?
- Part 04: App Context & Culture
- Part 05: Exercise: Polishing Your Social Accounts
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UNIT02.
Branding
- Develop your personal brand so you can set yourself up for long-term growth, align with partners who value what you do, and establish a loyal following across multiple platforms.
- Part 01: Why Branding Yourself as an Influencer Matters
- Part 02: Finding Your Unique Target Audience
- Part 03: Branding Rules
- Part 04: Exercise: Finding Inspiration
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UNIT03.
Content Strategy
- Discover the two main types of content to grow your following and strengthen your connection to your audience, use proven marketing strategies that lead to higher engagement, and know exactly what to post… while doing it all as efficiently as possible!
- Part 01: Content Marketing
- Part 02: Thinking of your Content as a Funnel
- Part 03: High Impact Content
- Part 04: Nurture Content
- Part 05: Content Buckets
- Part 06: How to Create Content Efficiently
- Part 07: Exercise: Create Your Content Schedule
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UNIT04.
Video
- Video is the future. Learn how to shoot and edit engaging content for a brand new audience, discover my technical shooting formula for viral videos, and delve into TikTok so you can be at the forefront of a powerful new wave of social media.
- Part 01: Why Short-form Video is So Powerful
- Part 02: TikTok Deep Dive
- Part 03: My Shooting Formula for Viral Videos
- Part 04: Editing & Equipment
- Part 05: Applying Photography Techniques to Video
- Part 06: Innovative Approaches to Video
- Part 07: How To Make Bomb AF TikToks
- Part 08: Exercise: Create Your Own Short-Form Video
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UNIT05.
Brands + Monetization
- Become a multi-revenue-stream influencer, deep dive into five different ways influencers make money, position yourself strategically in each arena, and confidently pitch your way to a profitable career.
- Part 01: Negotiating Brand Partnerships & Sponsorships
- Part 02: Adding Passive Income with Blog Advertising
- Part 03: Mastering Affiliate Marketing
- Part 04: The Power of Freelance Work
- Part 05: Top Tips for Selling Products & Services
- Part 06: Exercise: Create Your Offerings
What you’ll learn:
buckle up, because we don’t mess around when it comes to education
The framework for influencing as a business and how to become a triple threat influencer brands want to work with
Five different ways influencers make money so you can position yourself strategically and confidently pitch your way into a profitable career
My personal branding strategy that will set you apart from the crowd and better align you with potential partnerships 
A complete video blueprint for concepting, shooting, and editing viral videos
The two types of content you should be creating to engage your following and grow faster than ever before
How to leverage TikTok so you can be at the forefront of a powerful new wave of social media
MY REPORT CARD:
the numbers don’t lie
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12,500students served
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1.75mcombined social media followers
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5,234brownies eaten (we really like brownies)
Ok, I'm Sold
Enroll in Influence Today
-
Pay In Full
MOST POPULAR
ONE PAYMENT OF
$570
Enroll today to skyrocket your engagement and help you build a profitable online business.
-
Bundle & Save
ONE PAYMENT OF
$1,317
$1,080
SAVE $237 when you bundle Influence & Foodtography School. Discount automatically applied.
-
Bundle & Save
ONE PAYMENT OF
$1,897
$1,556
SAVE $341 when you bundle Influence & Advanced Foodtography School. Discount automatically applied.
-
Pay In Full
MOST POPULAR
ONE PAYMENT OF
$570
Enroll today to skyrocket your engagement and help you build a profitable online business.
-
Bundle & Save
ONE PAYMENT OF
$1,317
$1,080
SAVE $237 when you bundle Influence & Foodtography School. Discount automatically applied.
-
Bundle & Save
ONE PAYMENT OF
$1,897
$1,556
SAVE $341 when you bundle Influence & Advanced Foodtography School. Discount automatically applied.
YOU’RE NOT IN THIS ALONE
Join our FB
Community!
As a Foodtography School student you get access to our Facebook community of over 6.6K members eager to swap knowledge, answer questions, and cultivate a collection of like-minded, badass alums from our suite of courses.
Ok, I'm Sold
Enroll in Influence Today
-
Pay In Full
MOST POPULAR
ONE PAYMENT OF
$570
Enroll today to skyrocket your engagement and help you build a profitable online business.
-
Bundle & Save
ONE PAYMENT OF
$1,317
$1,080
SAVE $237 when you bundle Influence & Foodtography School. Discount automatically applied.
-
Bundle & Save
ONE PAYMENT OF
$1,897
$1,556
SAVE $341 when you bundle Influence & Advanced Foodtography School. Discount automatically applied.
-
Pay In Full
MOST POPULAR
ONE PAYMENT OF
$570
Enroll today to skyrocket your engagement and help you build a profitable online business.
-
Bundle & Save
ONE PAYMENT OF
$1,317
$1,080
SAVE $237 when you bundle Influence & Foodtography School. Discount automatically applied.
-
Bundle & Save
ONE PAYMENT OF
$1,897
$1,556
SAVE $341 when you bundle Influence & Advanced Foodtography School. Discount automatically applied.
FAQ
Hi, I have a Question…
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+ - Do I get lifetime access to Influence?Yes! This course is designed with a 5-week format in mind, but we understand each student learns at their own pace. You can always come back to the material weeks or months later.
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+ - Is this course only for food bloggers/influencers?Not at all! This course teaches fundamental influencing strategies, which can be applied to any niche. Whether you’re in food, fashion, lifestyle, entrepreneurship, etc., this course is for you! Sarah’s expertise is in food influencing, so there are a lot of food photos in the course, but the concepts are universal to anyone who wants to influence online and Sarah provides both food and non-food examples, as well.
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+ - What if I can't take this course immediately?That’s OK! We understand each student learns at their own pace. You can always come back to the material weeks or months later, since you do receive lifetime access to the material.
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+ - Do I get access to the entire course at once?We have found that releasing the course units at a weekly pace allows students to soak up each lesson and better set themselves up for success. This course contains 5 units. The first two units are released upon purchase. The rest of the units will be released weekly.
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+ - How is this course different than Foodtography School?It's entirely different! Foodtography School is a food photography course designed to elevate your food photography and build your food photography business. Influence is a social media course designed to boost your engagement, grow your following, and build an influencing business. The courses are completely different and teach different subjects.
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+ - How is this course different than "Influencer Bootcamp"?In 2021, we created a free mini-course that was essentially "Influence" in the making. The material inside Influence is FAR more substantial than what was in bootcamp. Think of it as the difference between watching a preview of a movie and watching the entire movie!
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+ - Do I need any equipment for this course?Nope! Just your smartphone and social media apps you probably already have! We do suggest things like tripods to help your shooting process, but you don't need anything else in order to use this course.
BEFORE YOU GO…
Hey, Influencer!
The truth is, the internet is changing. Last year, TikTok got more pageviews than Google. Yeah…let that sink in.
But just because it’s changing doesn’t mean it’s time to throw up our hands, say “I’m done!”, and start binging Netflix all day (though the occasional binge is still fine…right?)
All it means is that it’s time to learn proven, foolproof strategies to help you navigate this shifting landscape. I created this course to give you the concepts and formulas that will help you not just roll with the punches, but actually take advantage of them.
Now is your chance to dive deep into understanding what it takes to be an influencer long term. I know it can be scary to take the plunge. But I also know that you *do* have what it takes to be an influencer, to do it with integrity, to make it a career, and to love doing it! You got this.
Love and brownies,
Sarah