Oct 4 • 2023
Have you ever been making a voiceover for a video and had one of these thoughts:
OMG, I sound like a robot right now.
Ugh, why is this so awkward?
I literally don’t even know what to say about this.
…if so, this post is for you!
Voiceovers can be a great way to add stimulation, detail, and personality to your video, but they can also be difficult if you don’t know what to say or don’t feel as comfortable using your voice on camera.
But have no fear: Foodtography is here! Below are my top 3 tips for making your video voiceovers more engaging for social media.
Before you go to hit that record button, close your eyes, take a deep breath, and visualize your BFF. Pretend that the video you’re about to create is for them. How would you speak to them? Would you be warm, friendly, relaxed? Probably! Channel that energy into your voiceover, and keep visualizing your BFF as you record. Ultimately, your welcoming tone will shine through, which will make you feel more like a friend to your audience, help you foster deeper connections, and increase your brand loyalty.
As you’re doing your voiceover, focus on your tone and register. You want your voice to be as engaging and conversational as possible. For me, that means raising my register (the pitch) of my voice a bit and speeding up my speech to make things sound more talk-y and less script-y (because oftentimes, people read slower than they talk).
When I’m creating a voiceover script, I’ll often write it out once, then speak it out loud and alter the script to include my natural pauses, um’s, and like’s, as there are natural speech patterns we use when we speak that we don’t necessarily write out.
For example, I might first write out:
“If you are ready for fall baking, you have to make these soft and chewy pumpkin cookies with maple glaze.”
I’ll then speak it out loud a few time and notice that it feels more natural to say:
“If you’re ready for fall baking, you’ve gotta make these soft and chewy pumpkin cookies with a maple glaze.”
It’s a small change that makes a big impact on how natural your voiceover feels.
There you have it, my top 3 tips for keeping my voiceovers engaging. Try them out next time you record a voiceover and don’t forget to tag us @foodtographyschool. We wanna hear your beautiful voices!